Gender differences in marketing styles
研究利用农民销售小麦的实际交易数据，发现男性交易频率高于女性，女性平均晚两周销售，因储存时间更长而每蒲式耳少收1.4美分，但性别对价格无直接影响，男性更多交易可能源于享受交易而非过度自信。
Abstract Recent research has found that men trade stocks more frequently than women and receive a lower price as a result. The behavioral finance literature attributes this greater trading activity to men's overconfidence. Women's lack of overconfidence and past agricultural economics research suggest the possibility that women may be better at marketing grain than men. This article uses actual transactions of farmers marketing wheat and also finds that men trade more often than women. Women also sell two weeks later in the marketing year. There is no direct effect of gender on price received, but by storing longer women receive 1.4 cents/bushel less than men, on average. In contrast to the arguments in previous research, we argue that men's greater number of trades can be better explained by men enjoying trading rather than by overconfidence.