Modeling the diffusion of strategies: an application to exporting
研究出口策略的扩散是否遵循扩散过程，构建了一个考虑流失和潜在采纳者变化的通用框架，发现内部扩散模型能很好描述出口扩散，且扩散率与企业特征及过去采纳者绩效密切相关。
We examine whether the spread of an exporting strategy can be characterized as a diffusion process using a general framework that accounts for attrition and changes in the pool of potential adopters and allows the diffusion rate to vary according to firm and market characteristics. Our findings indicate that the diffusion of exporting is described well by the internal model of diffusion. Thus, this framework may be useful in modeling the spread of other strategies. The diffusion rate is found to be strongly related both to firm characteristics and to past adopter performance.