Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid
研究了如何通过社会责任分销策略，帮助贫困生产者和消费者获得市场准入，克服物理连接不足、信息不对称和议价能力弱等劣势。
Most consumers who comprise bottom of the reside in hundreds of thousands of villages located beyond most multinationals' networks. Their access to essential goods is limited not just by high prices, but also by inadequate rural distribution, which also restricts the ability of poor producers to distribute their products. The term responsible distribution describes initiatives that provide poor producers and consumers with market access for goods and services that they can benefit from by either buying or selling, thus neutralizing the disadvantages they suffer due to inadequate physical links to markets, information asymmetries, and weak bargaining power. This article identifies how socially responsible can be achieved by strategies that reduce costs, reinvent the channel, or incorporate a long-term approach to investment. It offers guidelines for setting up channels that integrate the rural bottom of the pyramid and identifies the payoffs from adopting them.