Information and Quality When Motivation is Intrinsic: Evidence from Surgeon Report Cards
研究了在利润最大化之外，内在动机如何影响外科医生对质量报告卡信息的反应，发现内在激励导致的反应是利润激励的四倍。
If profit maximization is the objective of a firm, new information about quality should affect firm behavior only through its effects on market demand. I consider an alternate model in which suppliers are motivated by a desire to perform well in addition to profit. The introduction of quality “report cards” for cardiac surgery in Pennsylvania provides an empirical setting to isolate the relative role of extrinsic and intrinsic incentives in determining surgeon response. Information on performance that was new to surgeons and unrelated to patient demand led to an intrinsic response four times larger than surgeon response to profit incentives.