Information Exposure, Opportunity Evaluation, and Entrepreneurial Action: An Investigation of an Online User Community
研究个人接触外部信息如何影响创业机会评估和行动，发现技术信息影响评估，而用户需求的社会信息驱动行动，并指出降低需求不确定性是创业行动的关键因素。
We study how an individual's exposure to external information regulates the evaluation of entrepreneurial opportunities and entrepreneurial action. Combining data from interviews, a survey, and a comprehensive web log of an online user community spanning eight years, we find that technical information shaped opportunity evaluation and that social information about user needs drove individuals to entrepreneurial action. Our empirical findings suggest that reducing demand uncertainty is a central factor regulating entrepreneurial action, an insight that received theories of entrepreneurial action have so far overlooked.