Dual Decision Processes: Retrieving Preferences When Some Choices Are Automatic
认知科学表明有些选择是自觉的，有些是自动的。本文提出一个行为模型，形式化自觉与自动选择的产生方式，并给出从观察行为中识别自觉选择的方法，可用于研究不对称定价等实证难题。
Evidence from the cognitive sciences suggests that some choices are conscious and reflect individual volition, while others tend to be automatic. Under these circumstances, standard economic modeling might not always be applicable because not all choices are the result of individual tastes. We propose a behavioral model that can be used in standard economic analysis that formalizes the way in which conscious and automatic choices arise. We then present a novel method capable of identifying a set of conscious choices from observed behavior and discuss its usefulness as a framework for studying asymmetric pricing and empirical puzzles in different settings.