平台投资与价格平价条款

Platform Investment and price parity clauses*

Journal of Industrial Economics · 2023
被引 12 · 同刊同年前 8%
人大 A-ABS 3

中文导读

研究了平台使用价格平价条款对投资和福利的影响,发现宽条款导致过度投资、窄条款导致投资不足,且宽条款降低消费者剩余。

Abstract

Platforms use price parity clauses to prevent sellers setting lower prices when selling through other channels. They claim these restraints are needed so platforms have incentives to invest in providing search services—without them, consumers would search on the platform but then switch to buy in a cheaper channel. In a model incorporating these effects, we find that wide price parity clauses lead to excessive platform investment while narrow (or no) price parity clauses lead to insufficient platform investment. Taking these investment effects into account, wide price parity clauses lower consumer surplus but have ambiguous effects on total welfare.

平台投资价格平价条款消费者剩余社会福利