Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
研究通过三阶段模型探讨自我控制目标与特质自我控制如何影响分类模式和购买意愿，发现当两者冲突时，个体会采用动机性分类或回归特质行为，但可能阻碍目标实现。
This research explores goal-related categorization processes as part of a three-phase model encompassing both antecedents (goal selection) and consequences (purchase likelihood). In each phase, we identify conditions under which self-control goals (indulgence or restriction goals) and trait self-control may either correspond or conflict. Three experiments demonstrate that when no trait-goal conflict occurs, categorization patterns and purchase intentions are consistent with self-control tendencies. However, when conflicts exist between trait self-control and goals, individuals engage in motivated categorization or revert to behaviors consistent with trait self-control. Interestingly, results suggest that either conflict resolution mechanism may undermine the likelihood of goal attainment.