Corporate social responsibility and individual resistance: Learning as the missing link in implementation
从组织学习视角探讨员工对企业社会责任的心理模型与组织宣称及实际价值观的差异如何影响CSR项目成功，指出学习与忘却学习是弥合个体与组织动机差距的关键。
This article uses organisational learning literature to explore how employees’ orientations to corporate social responsibility, mental models and assessments of organisations’ espoused and enacted values, impact upon the success of corporate social responsibility programmes and actions. Work by Aguilera et al. (2007) is used to consider the potential dissonance between individual and organisational motives for corporate social responsibility. This theoretical article discusses the role of motives and learning within change. It contemplates both the role of motives held within mental models as a crucial factor in the successful adoption of effective corporate social responsibility practices and the function of learning practices in the support of corporate social responsibility change. Its contribution is in its focus at the level of the individual employee and in its challenge to assumptions about the relationship between individual and organisational motives for corporate social responsibility implementation. It is argued that effective implementation of corporate social responsibility requires organisations to consider both the role of learning and unlearning. Furthermore, organisations need to provide active support for the development of mental models about corporate social responsibility to prevent the development of dissonance between individual and organisational dispositions towards it.