菜单选择的精确MCMC:测量菜单项之间的替代与互补关系

Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items

Marketing Science · 2020
被引 20
FT 50UTD 24ABS 4★

中文导读

通过精确后验抽样测量菜单项之间的异质性替代与互补关系,并展示其对最优定价的启示。

Abstract

We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.

计量经济学微观经济学市场营销贝叶斯统计