PRODUCT FULFILLMENT IN SUPPLY CHAINS SUPPORTING INTERNET‐RETAILING OPERATIONS
研究了互联网零售中基于经济物流的客户服务，通过模拟发现库存集中和需求增长能提升在线购物者的成本效益服务，且零售商应优先使用自有库存履行订单。
Customer service, based on economical logistics operations across the supply chain, is key to the realization of sustainable levels of profitability in Internet retailing. Concentrating on inventory and product‐release operations, an empirical simulation model suggests that inventory centralization and market demand growth positively affect the level of cost‐effective service received by online shoppers. The results also show that under increasing demand levels, Internet retailers can provide optimal service to consumers by fulfilling orders through inventories located at their own facilities and avoid relying on inventories held elsewhere in the supply chain.