The Paradox of Stretch Goals: Organizations in Pursuit of the Seemingly Impossible.
研究了组织追求看似不可能的目标（拉伸目标）的机制，分析了哪些组织能从这种极端目标中受益，以及哪些组织最可能追求它们，发现拉伸目标对最承受不起风险的组织最具诱惑力。
We investigate the organizational pursuit of seemingly impossible goals - commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which organizations are positioned to benefit from such extreme goals, and which are most likely to pursue them. We conclude that stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them.