Organizations as Action Generators
研究组织如何无反思地生成行动，并通过创造问题、成功、威胁和机会等意识形态分子来合理化这些行动，最终导致组织在几年内消失。
Most of the time, organizations generate actions unreflectively and nonadaptively. To justify their actions, organizations create problems, successes, threats and opportunities. These are ideological molecules that mix values, goals, expectations, perceptions, theories, plans, and symbols. The molecules form while people are result watching, guided by the beliefs that they should judge results good or bad, look for the causes of results, and propose needs for action. Because organizations modify their behavior programs mainly in small increments that make sense to top managers, they change too little and inappropriately, and nearly all organizations disappear within a few years.