商业环境与互联网商务收益——小企业视角

Business environment and internet commerce benefit—a small business perspective

European Journal of Information Systems · 2000
被引 8
ABS 4

中文导读

研究小企业商业环境(供应商、客户、伙伴、竞争者)对互联网商务收益的影响,发现竞争优势感知和信息支持与收益正相关,客户参与是关键。

Abstract

Anecdotal evidence shows that the internet can enable a start up company to globalise and achieve multi-million dollar turnover in a couple of years. Beyond this handful of examples, small businesses find that this is not always true. It seems that certain pre-conditions need to be in place before this is possible. We studied the business environment of a small business including its suppliers, customers, partner firms and competitors focusing on internet commerce adoption and usage. Among a sample of small firms in the non-manufacturing sector, the impression of competitive advantage and information support relates positively to internet commerce benefit. Also, customer participation in internet commerce is critical to success. We therefore suggest that the nature of the business environment bears an effect on the benefit small businesses can gain from internet commerce.

小企业电子商务商业环境竞争分析信息系统