利用分析技术洞察美国处方药价格:一项归纳性分析

Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis

Journal of Public Policy and Marketing · 2021
被引 6
ABS 3

中文导读

通过数据抓取和机器学习,分析品牌、产品属性、治疗类别和市场因素如何影响美国处方药标价,为政策制定者和研究者提供价格驱动因素的洞察。

Abstract

Using data scraping techniques to gather data from a variety of previously disjointed sources—some proprietary and some publicly available—this research applies the analytical techniques of data visualization and machine learning to (1) gain exploratory insights into the drivers of prescription drug list prices and (2) test how well these variables impact prices directly and interact to predict pricing. Specifically, this inductive analysis considers characteristics related to the brand (i.e., manufacturer, brand/generic classification), product attributes (i.e., dosing levels, amount of active ingredient), the condition for which the drug is recommended (i.e., therapeutic class, subclass, and pricing tier), and market factors (i.e., number of drugs in class and approval year). Through these analytic analyses, the authors seek to cut through some of the opacity of pharmaceutical drug list prices to consider the drivers of drug prices, evaluate how these insights might drive marketplace and policy solutions, and spark future research inquiries in this area.

数据科学药物经济学公共政策市场营销人工智能