Toward a Substantive Definition of the Corporate Issue Construct
整合商业战略、公共政策及商业与社会领域的文献,重新定义企业议题构念,以促进议题管理领域的理论构建与研究。
This article works toward a more meaningful answer to the question, What is a corporate issue? The article builds from existing literature in business strategy, public policy, and business and society. It synthesizes and integrates this literature and then expands the major points. The result is a reformulated definition of the corporate issue construct that enhances theory building and research activities in the area of issues management.