‘Mobile’izing Agricultural Advice Technology Adoption Diffusion and Sustainability
一项为期两年的研究评估了印度小农棉农对语音式ICT咨询服务的需求与信任，发现农民改变了信息源并采纳了推荐投入，但支付意愿低于运营成本，且未发现产量或盈利的系统性提升。
Abstract Mobile phones promise to bring the ICT revolution to previously unconnected populations. A two-year study evaluates an innovative voice-based ICT advisory service for smallholder cotton farmers in India, demonstrating significant demand for, and trust in, new information. Farmers substantially alter their sources of information and consistently adopt inputs for cotton farming recommended by the service. Willingness to pay is, on average, less than the per-farmer cost of operating the service for our study, but likely exceeds the cost at scale. We do not find systematic evidence of gains in yields or profitability, suggesting the need for further research.