Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products
通过行为实验研究再制造产品的存在及再制造者身份如何影响消费者对新产品的感知价值，发现原厂再制造降低感知价值最多8%，而第三方再制造提升感知价值最多7%。
In this paper, we investigate whether and how the presence of remanufactured products and the identity of the remanufacturer influence the perceived value of new products through a series of behavioral experiments. Our results demonstrate that the presence of products remanufactured and sold by the original equipment manufacturer (OEM) can reduce the perceived value of new products by up to 8%. However, the presence of third-party-remanufactured products can increase the perceived value of new products by up to 7%. These results suggest that deterring third-party competition via preemptive remanufacturing may reduce profits, whereas the presence of third-party competition may actually be beneficial for an OEM. This paper was accepted by Serguei Netessine, operations management.