帮助消费者了解自己

Helping Consumers Know Themselves

American Economic Review · 2011
被引 45
人大 A+FT50ABS 4*

中文导读

研究了当企业比消费者更了解其预期使用情况时,让消费者更了解自己会如何影响支出和均衡价格,并讨论了要求企业提供使用信息的RECAP监管的理论与实践问题。

Abstract

Firms sometimes know more about a consumer's expected usage than the consumer herself. We explore the consequences of this reversal in the information asymmetry. We analyze the consequences of making consumers more informed about themselves. While making consumers more informed decreases their expenditure conditional on a given set of prices, equilibrium prices may increase, offsetting the direct benefit of information. We discuss theoretical and practical issues surrounding so-called RECAP regulation that would require firms to provide each consumer with information about her own usage of the firm's product.

消费者自我认知信息不对称RECAP监管均衡价格