积极提示：通过将常见环境行为提示为环境行为来促进可持续消费者行为
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
International Journal of Research in Marketing · 2008
被引 349 · 同刊同年前 8%
ABS 4
- Gert Cornelissen 通讯
- Mario Pandelaere
- Luk Warlop
- Siegfried Dewitte
消费者行为绿色营销环境心理学市场营销