Instinctive and Cognitive Reasoning: A Study of Response Times
通过虚拟决策和博弈实验，收集数千次反应时间数据，发现基于情绪的本能选择比需要认知推理的选择反应更快。
Lecture audiences and students were asked to respond to virtual decision and game situations at gametheory.tau.ac.il. Several thousand observations were collected and the response time for each answer was recorded. There were significant differences in response time across responses. It is suggested that choices made instinctively, that is, on the basis of an emotional response, require less response time than choices that require the use of cognitive reasoning.