Platform Siphoning: Ad-Avoidance and Media Content
研究了广告规避技术（如TiVo、弹窗拦截器）如何影响内容提供商的广告策略，发现其导致广告增多、内容质量下降，并可能降低社会福利。
Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without paying the “price.” We examine the content provider's reaction to such technologies, demonstrating that their adoption increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can lead to more mass-market content. We cast doubt on the profitability of using subscriptions to counter the impact of adavoidance.