为苗条而设计:重新引导无意识暴饮暴食的偶然驱动因素

Slim by design: Redirecting the accidental drivers of mindless overeating

Journal of Consumer Psychology · 2014
被引 146
FT 50ABS 4★

中文导读

这篇综述研究了感官、情绪和规范三种线索如何影响食物摄入量,并提出通过改变饮食环境(如缩小包装、减小餐具尺寸)来减少无意识暴饮暴食,对消费者、政策制定者和食品行业有参考价值。

Abstract

Abstract We first choose what to eat and then we choose how much to eat. Yet as consumer psychologists, we understand food choice much better than food consumption quantity. This review focuses on three powerful drivers of food consumption quantity: 1) Sensory cues (how your senses react), 2) emotional cues (how you feel), and 3) normative cues (how you believe you are supposed to eat). These drivers influence consumption quantities partly because they bias our consumption monitoring—how much attention we pay to how much we eat. To date, consumption quantity research has comfortably focused on the first two drivers and on using education to combat overeating. In contrast, new research on consumption norms can uncover small changes in the eating environment (such as package downsizing, smaller dinnerware, and reduced visibility and convenience) that can be easily implemented in kitchens, restaurants, schools, and public policies to improve our monitoring of how much we eat and to help solve mindless overeating. It is easier to change our food environment than to change our mind.

消费心理学食品消费社会心理学市场营销