Monetizing Online Marketplaces
研究了在线市场平台的产品排名和广告定价机制，通过建模消费者搜索行为和卖家广告行为来探讨如何实现平台货币化。
This paper considers product-ranking and ad-pricing mechanisms for online marketplaces by modeling both consumer search (browsing, clicking, and purchase) and seller advertising behaviors.