如何与行为偏差的报童竞争

How to Compete Against a Behavioral Newsvendor

Production and Operations Management · 2015
被引 64
FT 50UTD 24ABS 4

中文导读

通过实验室实验和理论模型,研究了在竞争环境下报童的订购行为,并提出了针对行为偏差对手的最优应对策略,该策略能提升市场份额、服务水平和利润。

Abstract

We investigate newsvendor ordering behavior under competition. We present a laboratory experiment that documents the behavioral ordering regularities in competitive newsvendor environments, and an analytical model extending the standard theory of newsvendor competition by including an optimal best‐response policy for competing with a behaviorally biased newsvendor. We test the effectiveness of this policy using an out‐of‐sample experiment and find that it results in improved market share, service level and profitability.

报童模型竞争行为实验经济学运营管理