Business model innovation at the bottom of the pyramid – A case of mobile money agents
研究了尼日利亚金融服务代理如何通过价值创造与分配推动商业模式创新，发现资源与需求匹配驱动创新，但代理的商业模式薄弱，需创新以实现可持续性。
Business models have historically facilitated the ability of firms to create and capture value. Focusing on financial service agents (FSAs) as actors in the Nigerian financial services industry, this study helps to elucidate how value creation and distribution can facilitate business model innovation (BMI) in an emerging market. We deployed Osterwalder and Pigneur's business model canvas alongside Amit and Zott's Sources of Value in e-Business (SVCeB) model in mapping FSA business models and value creation sources. We find that the constant need to align the resources of a firm with the demand conditions at the customer end triggers the need for BMI by FSAs. The findings also demonstrate that FSAs have weak business models that inhibit their sustainability and ultimately impede their ability to play their role in closing the country's financial exclusion gap. We suggest the need for business model innovation by FSAs as a pathway to viability, profitability and sustainability.