Subsidizing Creativity through Network Design: Zero-Pricing and Net Neutrality
从定价角度分析网络中立性辩论,研究禁止互联网服务提供商向内容提供商收费的“零价格”规则如何通过双边市场分析补贴新内容创作的创意与创新,并解决协调问题,防止互联网碎片化。
This paper focuses on the pricing aspect of the “net neutrality” debate—in particular, the de facto ban on fees levied by Internet service providers on content providers to reach users. This “zero-price” rule may prove desirable for several reasons. Using a two-sided market analysis, we suggest that it subsidizes creativity and innovation in new content creation—goals shared by copyright and patent laws. The rule also helps to solve a coordination problem: since Internet service providers do not completely internalize the effects of their own pricing decisions, lack of regulation may lead to even higher fees charged by all. Finally, allowing for such fees runs the risk of creating horizontally differentiated Internet service providers with different libraries of accessible content, thereby foreclosing consumers and leading to Internet fragmentation.