邮寄设计特征对直邮活动绩效的影响
The effects of mailing design characteristics on direct mail campaign performance
International Journal of Research in Marketing · 2012
被引 57
ABS 4
- Sebastian Feld
- Heiko Frenzen
- Manfred Krafft
- Kay Peters 通讯
- Peter C. Verhoef
市场营销广告学直接营销消费者行为