减少选择过载而不减少选择

Reducing Choice Overload without Reducing Choices

Review of Economics and Statistics · 2015
被引 65
人大 AABS 4

中文导读

通过实验研究,发现锦标赛式的选择架构能在不减少选项数量的情况下减轻选择过载,提高决策质量;而另一种架构因现状偏见而失效,且用户偏好与表现负相关。

Abstract

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.

选择超载序列选择架构锦标赛式架构现状偏差