“让阳光照进来”:行业支付披露对医生处方行为的影响

“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Marketing Science · 2020
被引 63
FT 50UTD 24ABS 4★

中文导读

研究发现,公开医生收到的营销款项后,三类畅销药中品牌药和仿制药的处方量均显著下降,可能是医生自我监督所致。

Abstract

Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.

医疗经济学医生行为信息披露药品处方