“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
研究发现,公开医生收到的营销款项后,三类畅销药中品牌药和仿制药的处方量均显著下降,可能是医生自我监督所致。
Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.