Approximation Algorithms for Dynamic Assortment Optimization Models
针对在线零售和航空等高度差异化市场，提出首个对广泛动态品类优化模型有性能保证的高效算法，在一般排名选择模型下达到最优近似比，数值实验优于现有启发式方法。
We consider the single-period joint assortment and inventory planning problem with stochastic demand and dynamic substitution across products, motivated by applications in highly differentiated markets, such as online retailing and airlines. This class of problems is known to be notoriously hard to deal with from a computational standpoint. In fact, prior to the present paper, only a handful of modeling approaches were shown to admit provably good algorithms, at the cost of strong restrictions on customers’ choice outcomes. Our main contribution is to provide the first efficient algorithms with provable performance guarantees for a broad class of dynamic assortment optimization models. Under general rank-based choice models, our approximation algorithm is best possible with respect to the price parameters, up to lower-order terms. In particular, we obtain a constant-factor approximation under horizontal differentiation, where product prices are uniform. In more structured settings, where the customers’ ranking behavior is motivated by price and quality cues, we derive improved guarantees through tailor-made algorithms. In extensive computational experiments, our approach dominates existing heuristics in terms of revenue performance, as well as in terms of speed, given the myopic nature of our methods. From a technical perspective, we introduce a number of novel algorithmic ideas of independent interest, and unravel hidden relations to submodular maximization.