电子商务对地理购买模式与价格离散的影响

The Effect of Electronic Commerce on Geographic Purchasing Patterns and Price Dispersion

Management Science · 2014
被引 80
人大 A+FT50UTD24ABS 4*

中文导读

研究电子商务如何通过提高价格透明度和降低交易成本,改变二手车批发市场的地理购买模式,并减少地理价格差异。

Abstract

The “law of one price” states that if prices for the same or highly similar goods vary across geographic locations by more than the cost of transport, then traders will shift supply and demand to exploit the price differences. However, several frictions prevent traders from doing this, including lack of information about prices and difficulty trading across locations. Electronic commerce has the potential to reduce these frictions by increasing price visibility and lowering transaction costs. We analyze this by studying how the diffusion of an electronic channel affected geographic trading patterns and price dispersion in the wholesale used vehicle market from 2003 to 2008. We find that buyers used the channel to shift their demand geographically to exploit price differences, which reduced geographic price dispersion. We find that the electronic channel also influenced how sellers distributed supply, but we find little evidence that this led to reduced geographic price dispersion. This paper was accepted by Lorin Hitt, information systems.

电子商务地理购买模式价格离散二手车批发市场