Use and impact of performance measurement results in R&D and NPD: an exploratory study
通过对三家电子行业大公司的访谈，研究了研发与新产品开发绩效测量结果的使用领域和影响，包括优化产品组合、项目纠偏、激励员工等，并提出了未来研究框架。
Performance measurement of R&D and new product development (NPD) activities is gaining increased importance because the effectiveness and efficiency of these activities not only determine a firm's competitive advantage, but its very survival. The literature is rich on descriptions of measurement techniques and methods, but pays less attention to the actual use of the performance results in operations and decision‐making. In this paper, reporting results from interviews conducted in three large companies in the electronics industry, we validate and further specify key areas of use and impact of R&D and NPD performance measurement results including ensuring better coherence and relevance of product portfolios, reorienting projects before failure, deciding on corrective actions, supporting the launching decision, enhancing staff motivation, and facilitating well‐balanced decision‐making. We identify implications for practice and research and propose a framework for future empirical work focusing on the interplay between the operation of the performance measurement system, the use and the impacts of measurement results.