LONG‐RUN VERSUS SHORT‐RUN PERSPECTIVES ON CONSUMER SCHEDULING: EVIDENCE FROM A REVEALED‐PREFERENCE EXPERIMENT AMONG PEAK‐HOUR ROAD COMMUTERS
通过真实高峰避让实验数据,区分消费者长期出行习惯选择与短期出发时间选择,发现长期中旅行时间价值更高,而短期中调度延迟成本更高。
Earlier studies on scheduling behavior have mostly ignored that consumers have more flexibility to adjust their schedule in the long run than in the short run. We introduce the distinction between long‐run choices of travel routines and short‐run choices of departure times, using data from a real‐life peak avoidance experiment. We find that participants value travel time higher in the long‐run context, supposedly because changes in travel time can be exploited better through the adjustment of routines. Schedule delays are valued higher in the short run, reflecting that scheduling restrictions are typically more binding in the short run.