When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
研究发现，消费者不把意图问题看作说服尝试，从而产生单纯测量效应；当消费者意识到其说服意图时，会调整行为，但需要足够的认知能力；教育消费者可减弱该效应。
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experiments 1 and 2, we show that when persuasive intent is attributed to an intention question, consumers adjust their behavior as long as they have sufficient cognitive capacity to permit conscious correction. In experiment 3 we demonstrate that this finding holds with product choice and consumption, and we find that persuasion knowledge mediates the effects. In experiment 4, we show that when respondents are educated that an intention question is a persuasive attempt, the behavioral impact of those questions is attenuated.