De-Marketing Obesity
食品公司面临满足消费者与应对公共政策压力的两难，文章提出利用两个先天原则和四个可逆驱动因素帮助消费者控制饮食，实现双赢。
Although catering to our biological interests, food companies have been recently accused of contributing to the growing problem of obesity. As a result, managers are torn between trying to satisfy consumers and trying to satisfy concerned public policy officials who bring threats of taxes, fines, restrictions, and legislation. Although the situation appears perplexing, there are profitable win-win solutions. This article describes two hard-wired principles that influence food acquisition and consumption, and it identifies four reversible drivers of food consumption that marketers could use to help consumers better control what and how much they eat.