Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans
以荷兰DA药店加盟商Marc van der Bilt一家为例，探讨加盟商在特许人战略变革下面临的抉择：是顺应新计划还是另谋出路。
This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?