无需求信息下的排队定价

Pricing in Queues Without Demand Information

Manufacturing & Service Operations Management · 2014
被引 43
FT 50UTD 24ABS 3

中文导读

研究了在M/M/1排队系统中,无需到达率信息的需求独立定价策略,发现其能捕获超过99%的最优收益,且顾客对延迟越敏感表现越好。

Abstract

We consider revenue optimization in an M/M/1 queue with price and delay sensitive customers, and we study the performance of demand-independent pricing that does not require any arrival rate information. We formally characterize the optimal demand-independent price and its performance relative to pricing with precise arrival rate knowledge. We find that demand-independent pricing can perform remarkably well and its performance improves as customers become more delay sensitive. In particular, for uniformly distributed customer valuations, under a large set of parameters, we find that demand-independent prices can capture more than 99% of the optimal revenue. We also study social optimization and find that demand-independent pricing can perform quite well; however, the performance is better under revenue optimization.

收益管理排队论动态定价运营管理