USING ELICITED CHOICE PROBABILITIES TO ESTIMATE RANDOM UTILITY MODELS: PREFERENCES FOR ELECTRICITY RELIABILITY*
提出利用受访者报告的选择概率而非实际选择数据来估计随机效用模型,解决了实际选择数据缺失时偏好估计的偏差问题,并以电力可靠性偏好为例进行实证。
When choice data are not available, researchers studying preferences sometimes ask respondents to state the actions they would choose in choice scenarios. Data on stated choices are then used to estimate random utility models, as if they are data on actual choices. Stated and actual choices may differ because researchers typically provide respondents less information than they would have in actuality. Elicitation of choice probabilities overcomes this problem by permitting respondents to express uncertainty about behavior. This article shows how to use elicited choice probabilities to estimate random utility models and reports estimates of preferences for electricity reliability.