Affect, Appraisal, and Consumer Judgment
研究了消费者在接收产品属性信息时，其情绪对产品评价的影响取决于他们认为产品应基于享乐还是实用标准来判断；若先看到产品外观，则初始印象会独立于这些标准影响后续判断。
When consumers receive verbal information about a product's attributes, the influence of the affect they are experiencing on their product evaluations depends on their belief that the product should be judged on the basis of hedonic versus utilitarian criteria. When consumers see the product before they receive attribute information, however, the product's appearance can stimulate them to form an affect-based initial impression that they later use as a basis for judgments independent of the criteria they would otherwise apply. Consequently, the mood that consumers happen to be in has different effects on their judgments than it would otherwise.