实践中的商业模式及其对创业研究的启示

The Business Model in Practice and its Implications for Entrepreneurship Research

ENTREPRENEURSHIP THEORY AND PRACTICE · 2011
被引 937 · 同刊同年前 6%
人大 AFT50ABS 4*

中文导读

通过分析151份管理者调查,发现商业模式由资源结构、交易结构和价值结构三个维度构成,并探讨了维度主导性对企业特征和行为的影响,为创业研究提供了新方向。

Abstract

While the term “business model” has gained widespread use in the practice community, the academic literature on this topic is fragmented and confounded by inconsistent definitions and construct boundaries. In this study, we review prior research and reframe the business model with an entrepreneurial lens. We report on a discourse analysis of 151 surveys of practicing managers to better understand their conceptualization of a business model. We find that the underlying dimensions of the business model are resource structure, transactive structure, and value structure, and discuss the nature and implications of dimensional dominance for firm characteristics and behavior. These findings provide new directions for theory development and empirical studies in entrepreneurship by linking the business model to entrepreneurial cognition, opportunity co–creation, and organizational outcomes.

创业商业模式认知重构企业管理