Life-Style Segmentation with Tailored Interviewing
提出一种定制访谈方法，用少量问题将消费者准确划分到生活方式细分群体，在时尚消费实证中仅用22%的问题就达到73%的分类准确率，降低访谈成本。
The authors present a tailored interviewing procedure for life-style segmentation. The procedure assumes that a life-style measurement instrument has been designed. A classification of a sample of consumers into life-style segments is obtained using a latent-class model. With these segments, the tailored interview procedure classifies consumers into the same segments in future studies. The procedure minimizes the error of misclassification and decreases the interview costs by using only a fraction of the items for each respondent. In an empirical application to a questionnaire designed to assess lifestyle related to the consumption of fashion, the authors obtain a classification that agrees with the full interview (i.e., using all scale items) for 73% of the respondents while using only 22% of all the questions in a traditional life-style battery.