成熟资本品行业的高利润策略:一种权变方法

High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach

ACADEMY OF MANAGEMENT JOURNAL · 1983
被引 63
人大 A+FT50UTD24ABS 4*

中文导读

基于PIMS数据库,比较两类成熟工业品环境(纪律型资本品制造商与激进型复杂品制造商)的高利润策略,发现高绩效企业遵循波特三种通用战略,但不同行业有效策略不同。

Abstract

Compares and analyzes the strategies for success for two categories of mature industrial-product environments. The two categories considered are the disciplined capital goods makers and the aggressive makers of complex goods. Data used in the analysis were drawn from the PIMS database. Six position attributes were identified for examination, including market share and capital intensity, while eleven choice attributes were used including value added and current assets. The results are presented in terms of clusters of high profit firms and low profit firms. These results support the proposition that the primary strategies pursued by the high performers in the two groups considered closely resemble Porter's three strategic types – cost leadership, differentiation, and focus. Interestingly, not all three of these strategic types were found in each setting. In fact, none of the high profit aggressive makers demonstrated the cost leadership strategy. In this attempt to contribute to the medium-grain contingency view of strategy, this analysis demonstrates that there are various strategies that lead to high profitability within an industry, but the effective strategies used differ by industry. (SRD)

战略管理产业组织市场营销运营管理