After the Ban: The Japanese Market for U.S. Beef
探讨2006年日本重新开放美国牛肉进口后出现的供应短缺原因，以及影响短期至中期需求的政策与贸易问题，并介绍日本国内及进口牛肉的营销策略和消费者趋势。
In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.