提供总拥有成本信息对购买决策中属性权重的影响
Effects of providing total cost of ownership information on attribute weights in purchasing decisions
Journal of Purchasing and Supply Management · 2011
被引 31
ABS 3
- Sebastiaan Morssinkhof
- Marc Wouters 通讯
- Luk Warlop
消费者行为决策理论营销学采购管理