可储存商品市场中的跨期价格歧视

Intertemporal Price Discrimination in Storable Goods Markets

American Economic Review · 2013
被引 0
人大 A+FT50ABS 4*

中文导读

研究了消费者可储存商品时企业的跨期价格歧视策略,发现临时降价能区分价格敏感与不敏感的消费者,并量化了其对利润和福利的影响。

Abstract

We study intertemporal price discrimination when consumers can store for future consumption needs. We offer a simple model of demand dynamics, which we estimate using market-level data. Optimal pricing involves temporary price reductions that enable sellers to discriminate between price sensitive consumers, who stockpile for future consumption, and less price-sensitive consumers, who do not stockpile. We empirically quantify the impact of intertemporal price discrimination on profits and welfare. We find that sales (i) capture 25–30 percent of the gap between non-discriminatory profits and (unattainable) third-degree price discrimination profits, (ii) increase total welfare, and (iii) have a modest impact on consumer welfare.

跨期价格歧视可储存商品促销定价消费者囤货