价格授权与绩效薪酬:来自工业销售队伍的证据

Price Delegation and Performance Pay: Evidence from Industrial Sales Forces

Journal of Law, Economics, and Organization · 2016
被引 50 · 同刊同年前 5%
ABS 3

中文导读

研究了企业为何将定价权下放给销售人员,发现经验丰富、能力强的销售人员在不确定性低时获得更多定价权,且授权程度随激励强度增加。

Abstract

Delegation is a central feature of organizational design that theory suggests should be aligned with the intensity of incentives. We explore a specific form of delegation, namely price delegation, whereby firms allow sales people to offer a maximum discount from the list price to their customers. We develop a model of the price delegation decision based on information acquisition that relies on characteristics of our empirical context of industrial sales. Using data on individual sales people, one per firm from a survey of 261 firms, we show that, consistent with predictions from our model, sales people are given more pricing authority when they are more experienced and more capable, when there is less environmental uncertainty, and, to a lesser extent, when customer valuations for the product are more variable. Also consistent with our model, we show that price delegation is increasing in the intensity of incentives given to agents.

组织设计激励强度销售管理价格授权