An Assessment of Chronic Regulatory Focus Measures
评估了五种慢性调节焦点测量方法在理论覆盖、内部一致性、同质性、稳定性和预测能力上的表现，发现各方法间缺乏一致性且性能各异，为研究者选择测量工具提供了具体建议。
Prior consumer research has demonstrated the ability of promotion and prevention regulatory orientations to moderate a variety of consumer and marketing phenomena but also has used several different methods to measure chronic regulatory focus. This article assesses five chronic regulatory focus measures using the criteria of theoretical coverage, internal consistency, homogeneity, stability, and predictive ability. The results reveal a lack of convergence among the measures and variation in their performance along these criteria. The authors provide specific guidance for choosing a particular measure in regulatory focus research and suggest a composite measure.