Entrepreneurial Innovation: Killer Apps in the iPhone Ecosystem
利用iPhone应用生态系统的独特数据,研究了杀手级应用(高收入排名应用)的开发如何因市场和应用特征而异,发现游戏与非游戏市场的创新过程存在差异。
The mobile applications (apps) industry has exhibited rapid entry and growth in the midst of a recession. Using unique data from the iPhone application ecosystem, we examine how the development of 'killer apps' (apps appearing in the top grossing rank) varies by market and app characteristics. We find that previous app experience and no updating increase the likelihood of becoming a killer game app, while more updates increase the likelihood of becoming a non-game killer app. Development opportunities, level of competition, and demand preferences are possible drivers of the opposing innovation process results in game and non-game markets.