Convenient Prices and Price Rigidity: Cross-Sectional Evidence
研究便利价格（为简化交易而设的价格）在现金交易、单独购买或高流量商品中的使用，发现其普遍存在且主要影响价格刚性高于平均的商品和服务。
This paper provides cross‐sectional evidence of convenient prices—prices that simplify and expedite transactions, reducing the time costs from physically making a transaction. Firms may wish to set convenient prices for items that are typically purchased with cash, are sold alone or with a few similar items, and are high‐traffic transactions, that is, that require queuing or are frequently purchased. I collect a new data set and find broad support for the use of convenient prices in locations where making a rapid transaction is important. Convenience also appears to predominantly affect goods and services with above‐average price rigidity. © 2011 The President and Fellows of Harvard College and the Massachusetts Institute of Technology.